Our process
From audit to ongoing growth — in five stages
A clear path with realistic expectations. Here's what DHX does and what we need from you at each step.
Free audit
We identify technical, SEO, conversion, local-search, and lead-capture opportunities.
What you provide
You share your website URL and any access we need.
Timing
Typically within a few days of your request.
Strategy and keyword plan
We determine what services and searches matter most for your business and area.
What you provide
You confirm your services, service area, and priorities.
Timing
Usually within the first week.
Design and build
We build the website around HVAC customers and conversion — fast, mobile-first, and search-optimized.
What you provide
You provide branding, photos, content input, and approve pages.
Timing
Often a few weeks, depending on scope and approvals.
Launch and connect Google
We connect analytics, Search Console, conversion tracking, and relevant Google assets.
What you provide
You provide access to Google Business Profile, analytics, and tracking accounts.
Timing
Around launch — coordinated with go-live.
Monthly SEO and optimization
We monitor, improve, measure, and continue building on the foundation.
What you provide
You review monthly reports and tell us what's working.
Timing
Ongoing, every month.
Realistic expectations
What to expect — honestly
SEO takes time. Typically several months — but timing varies substantially by market, competition, website history, technical condition, and search demand. We focus on sustainable, lasting improvement rather than short-term tricks.
We don't guarantee specific rankings. Nobody honestly can. What we do is build the technical, content, and local signals designed to support organic growth, then monitor and improve every month.
Your involvement matters: the faster you can provide content, photos, and approvals, the faster we can move.